The market for sneaker and clothing retailers has grown rapidly in recent years, with numerous new brands emerging to compete with existing giants. The arrival of the OFFTRENDCLUB brand ended the monopoly of retail, resale, and e-commerce. A unique concept that creates a new segment—something between retail and the resale business. For such a brand to break through and capture attention, it needs a specific strategy and distinct communication. We brought all of this to OFFTRENDCLUB, from an international store visual that is based not only on aesthetic beauty but also on functional layout, communication outputs, unique activities that change the 'scene' itself, a custom clothing collection in collaboration with the local brand Unpopular, campaigns with a distinctive touch, professional image photo productions, down to small details like packaging materials.