A startup with high potential, based on a well-known rental system. Dead phones are a constant problem of the 21st century. For the BATTERYBOX brand, we defined an identity that literally shines. It shines on mobile phone screens as an app, and in the streets as a station with portable batteries, or power banks, which you can rent to charge your device anywhere, conveniently and hassle-free. The logo is based on minimalist typography and a symbol consisting of the letter B with inversely 'cut-out' parts that form a 'plus' sign and simultaneously represent a battery. You will hear or see a lot more about this project from our studio.