Collecting for the modern generation. This is how the segment in which KACHU operates could be defined. The primary product for sale is collectible cards from the Pokémon Company, originating from Japan. Therefore, we decided to 'return to the roots' in setting the identity of this brand. A simple black-and-white color scheme allows the beautiful artistic images on these cards to stand out, and a modern, straightforward typographic approach clarifies the entire communication, presenting it to the target group as it is. Since a significant portion of this group includes children, we also incorporated illustrations that perfectly complement the overall impression created by the identity.